In 1955, Plymouth recorded its best year to date with The Forward Look, the Chrysler Corporation’s dramatic new styling theme created by Virgil Exner. Continue reading
Tag Archives: Chrysler Corporation
End of the Line: The 1980-83 Chrysler Cordoba
The hot-selling 1975 Cordoba saved the Chrysler division, but just a few short years later the automaker could barely give them away. Continue reading
Chrysler’s Crazy 1956 Scissor Windows
Why would Chrysler adopt such a strange door-glass arrangement on its 1956 hardtops? That’s an interesting story, to us anyway. Continue reading
Birth of a New Brand: The 1955 Imperial
For 1955, Chrysler spun off Imperial as a separate division to produce the company’s most luxurious cars. The new brand was billed as the “flagship of the Forward Look.” Continue reading
Gullwing Dreams: The 1961 Dodge Flitewing
The 1961 Dodge Flitewing was intended to guide future exterior designs at the Chrysler Corporation, but plans can change. Continue reading
The Royal Prerogative: Chrysler’s Very Last Imperial, 1990-93
Chrysler resurrected the Imperial name one final time with a four-door luxury sedan in 1990-93, smallish but packed with features. Continue reading
Fuel Cell Dreams: The 1959 DeSoto Cella I
While the brand was not long for this world in 1959, DeSoto unveiled a remarkably forward-looking concept vehicle, the hydrogen-powered Cella I. Continue reading