Here’s an original factory film with an in-depth look at the 1955 Chrysler line, the cars with the Hundred Million Dollar Look. Continue reading
Tag Archives: Chrysler Corporation
Video: The Roaring ’65s from Plymouth
For 1965, the Plymouth lineup included the hottest engine combinations in the biz, a broadened product line, and a new slogan: “The Roaring ’65s.” Continue reading
Video: Lee Iacocca Unveils the Dodge Viper
On May 18, 1990, Chrysler brought a trio of heavyweights to the stage for the official introduction of the Dodge Viper: Lee Iacocca, Bob Lutz, and Carroll Shelby. Here’s their presentation. Continue reading
Dodge Challenger the First: The 1959 Silver Challenger
For many enthusiasts, the Dodge Challenger story begins in 1970. But years earlier, the Challenger name was used on a totally different product from the Dodge division. Continue reading
Secrets of Chrysler Ram Induction
With their radical-looking Ram Induction setups, Mopars of the early ’60s sported some of the wildest engine compartments ever seen around the Motor City. Here’s what that was all about. Continue reading
Video: Introducing the 1950 DeSoto
Safety and comfort are the keywords in this classic theatrical spot for the 1950 DeSoto. Continue reading
DeSoto Goes to Hollywood
In 1937-39, the Chrysler Corporation recruited America’s greatest celebrities to market the DeSoto line. Continue reading