By 1942, Chevrolet was the dominant force in the low-priced field, confidently boasting of its sales supremacy with the slogan, “It pays to buy the leader.” Continue reading
It Pays to Buy the Leader: Chevrolet for 1942
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By 1942, Chevrolet was the dominant force in the low-priced field, confidently boasting of its sales supremacy with the slogan, “It pays to buy the leader.” Continue reading
Chevrolet was in no hurry to introduce its first post-World War II car, but consumers decided the wait was worth it. Continue reading