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The Buick Riviera Colonnade Era, 1974-76

Posted on April 9, 2025 by MCG
4

For 1974, the General Motors Colonnade styling theme was applied to the Riviera, Buick’s personal luxury cruiser. Continue reading →

Posted in Auto History | Tagged Buick, Buick Riviera, GM Colonnade Styling | 4 Replies

1955: Buick Joins the Big 3

Posted on September 24, 2023 by MCG

In 1955 and 1956, the hot-sellling Buick division briefly joined Ford and Chevrolet as the third member of the Big Three. Continue reading →

Posted in Auto History | Tagged 1955 Buick, Buick, Buick Riviera, General Motors

Buick Riviera Rides Again, 1977-78

Posted on September 15, 2023 by MCG

The 1977-78 Buick Riviera was a perfectly fine car, but ultimately it failed to distinguish itself in the crowded and competitive personal-luxury category. Continue reading →

Posted in Auto History | Tagged Buick, Buick Riviera

1946: Chrysler Accidentally Invents the Hardtop, Nobody Notices

Posted on October 9, 2021 by MCG

The 1946 Chrysler Town & Country Custom Club Coupe met the technical definition of of a modern two-door hardtop in every way, but no one cared.  Continue reading →

Posted in Auto History | Tagged Buick Riviera, Cadillac Coupe de Ville, Chrysler Town & Country, Hardtop Convertible

Tuned, Taut, Smoother Than Ever: 1966 Buick Riviera

Posted on September 14, 2021 by MCG

History may not remember it quite this way, but the 1966 Buick Riviera actually outsold the classic 1963 through 1965 models. Continue reading →

Posted in Auto History | Tagged 1966 Buick Riviera, Buick, Buick Riviera, General Motors

Buick Adopts Front-Wheel Drive: The 1979 Riviera

Posted on December 15, 2020 by MCG

The most expensive car in the Buick lineup for 1979, the Riviera was the brand’s first production vehicle to offer front-wheel-drive. Continue reading →

Posted in Auto History | Tagged 1979 Buick Riviera, Buick Riviera, General Motors

Another Mitchell Masterpiece: The 1972 Buick Silver Arrow III

Posted on July 2, 2020 by MCG

Conceived by GM styling boss Bill Mitchell, the Silver Arrow III was a dramatic reinterpretation of the production boattail Riviera introduced in 1971. Continue reading →

Posted in Auto History, Design | Tagged Bill Mitchell, Buick, Buick Riviera, Buick Riviera Silver Arrow III, General Motors

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