To pitch the new 1963 Riviera, Buick chose a glamorous international setting: the Paris Motor Show. This original GM film records the classy product rollout. Continue reading
Tag Archives: Bill Mitchell
Bill Mitchell Showpiece: 1963 Oldsmobile J-TR
Based on a production 1963 F-85 convertible, the Oldsmobile J-TR show car is little known today, but it bears the unmistakable stamp of GM styling boss Bill Mitchell. Here’s a closer look. Continue reading
Bill Mitchell’s Silver Arrow I
The customized ’63 Buick Riviera known as Silver Arrow I was one of GM styling boss Bill Mitchell’s finest and most favorite creations. Here’s a rare close-up look. Continue reading