Here’s the American Motors story for 1971—from the compact Gremlin and Hornet to the loaded and luxurious Ambassador. Continue reading
Tag Archives: American Motors
Video: Introducing the 1966 Rambler Rogue
In 1966, American Motors was cautiously dipping a toe into the youth market with modest yet sporty offerings like the Rambler Rogue. See the tongue-in-cheek marketing campaign here. Continue reading
The Last Hudson, 1957
June 25, 1957 was a black day in Hudson history, as the last cars rolled off the production line in Kenosha. Here’s a brief look back at the final days. Continue reading
Fish Story: The 1964 Rambler Tarpon
In 1964, American Motors cautiously ventured into sporty car waters with a sleek fastback show car based on the compact Rambler American. Here’s the unlikely tale of the Tarpon. Continue reading
Two to Go: Rambler’s 1963-1965 Twin-Stick Transmission
Always zigging where the rest of the auto industry was zagging, little American Motors introduced its own novel transmission control in 1963, known as the Twin-Stick. Here’s what that was all about. Continue reading
Video: Marketing the 1967 AMC Ambassador DPL
The Ambassador DPL was American Motors’ challenger in the value-luxury field pioneered by the Ford LTD and Chevrolet Caprice. See how the automaker marketed the DPL in this original 1967 AMC spot. Continue reading
Penny Rocket: The Rambler SC/Rambler Story
In March of 1969, little American Motors dropped a big surprise on the muscle car world. The Rambler SC/Rambler could run with the big guys, and it sold for a mere $2,998. Here’s the story. Continue reading