Guided by George Romney, American Motors was busily reinventing itself in 1957. Here’s the station wagon piece of the puzzle. Continue reading
Tag Archives: American Motors
Video: Introducing the 1966 AMC Ambassador
Better known for its compact cars in the ’60s, American Motors made a play for the full-size field with the conservative but nicely-appointed Ambassador. Continue reading
Video: Marketing the 1969 AMX
As the smallest of the Detroit automakers, little American Motors was careful not to take itself too seriously. Check out this tongue-in-cheek spot for the 1969 AMX. Continue reading
America’s Other Sports Car: The 1968 AMX
For more than a decade, Chevrolet proudly marketed the Corvette as America’s sports car. Then little American Motors joined in with the two-place ’68 AMX—America’s other sports car. Continue reading
Video: Introducing the 1970 AMC Gremlin
In 1970, tiny American Motors used ingenuity, not big dollars, to create the Gremlin, its entry in the critical new subcompact class. Continue reading
Midsize Muscle from AMC: The 1970 Rebel Machine
For 1970, American Motors rolled out a bona fide muscle car in every sense of the term, the intermediate-based Rebel Machine. Continue reading
Video: Presenting the 1966 American Motors Marlin
With hip ’60s messaging, American Motors battles to shake off its granny-car image in this classic television spot for the sporty Marlin fastback. Continue reading