American Motors brought a whole new game to its messaging with the Javelin, its competitor with Mustang and Camaro in in the ’60s pony car market. Continue reading
Tag Archives: American Motors
Video: Marketing the 1966 Rambler Rebel
American Motors’ entry in the red-hot intermediate coupe segment for 1966 was the Rambler Classic Rebel. Continue reading
Video: Marketing the 1956 Nash
Nash relied on the tried and true in automotive marketing as it launched its 1956 product line. Continue reading
Gremlin With a Drawer: The 1972 Voyager Concept
Always trying harder, little American Motors never ran out of crazy and creative ideas. Here’s one from 1972: the Gremlin Voyager, the car with a drawer. Continue reading
Video: Test-Driving the 1962 Budd XR-400 Concept
Join Matt Anderson, curator of transportation at the Henry Ford, for a road test of the museum’s one-of-a-kind Budd XR400 prototype. Continue reading
AMC’s Wide Small Car: The 1975-80 Pacer
Always marching to its own drummer, in 1975 American Motors rolled out the quirky Pacer, calling it America’s “first wide small car.” Continue reading
Video: Introducing the 1957 Rambler Cross Country
Guided by George Romney, American Motors was busily reinventing itself in 1957. Here’s the station wagon piece of the puzzle. Continue reading