Always zigging where the rest of the auto industry was zagging, little American Motors introduced its own novel transmission control in 1963, known as the Twin-Stick. Here’s what that was all about. Continue reading
Tag Archives: American Motors
Video: Marketing the 1967 AMC Ambassador DPL
The Ambassador DPL was American Motors’ challenger in the value-luxury field pioneered by the Ford LTD and Chevrolet Caprice. See how the automaker marketed the DPL in this original 1967 AMC spot. Continue reading
Penny Rocket: The Rambler SC/Rambler Story
In March of 1969, little American Motors dropped a big surprise on the muscle car world. The Rambler SC/Rambler could run with the big guys, and it sold for a mere $2,998. Here’s the story. Continue reading
Pressing Forward: the 1966 American Motors Cavalier Prototype
Out of sheer necessity, little American Motors was often the most creative of the Motor City carmakers in the 1960s. Here’s another great example: the 1966 AMC Cavalier prototype. Continue reading
Video: 1967 Rambler American Wins at Daytona!
Here’s the ultimate fish-out-of-water story: the little Rambler American going through its paces at Daytona International Speedway. Check out the unusual sales pitch in this original 1967 AMC commercial. Continue reading
The Now Cars: Marketing the 1967 American Motors Line
Model year 1967 was a turning point for American Motors, with complete overhauls to both the automaker’s products and image. Here’s the story, including an original AMC commercial spot featuring the Now Cars for ’67. Continue reading
Rambler’s Forgotten 1964 Rotary Engine
Rambler’s rotary engine project of 1964 never went anywhere, but that doesn’t make it any less fascinating. Here’s the story behind this oddball powerplant. Continue reading