It’s been said that a truly great designer can design anything. Here’s one proof of the theory: the Gibson Firebird electric guitar created by auto designer Ray Dietrich. Continue reading
Category Archives: Design
The Changing Architecture of the Automobile Body: A GM Film
Watch and learn how the automobile body evolved through the decades in this 1970s film from General Motors. Continue reading
The Year of the Tailfin: Cadillac for 1959
General Motors’ familiar contribution to automotive styling, the tail fin, reached its ultimate expression with the 1959 Cadillac. Continue reading
This El Camino is a Cadillac: The 1954 GM Motorama Show Car
The first El Camino from General Motors wasn’t a Chevy pickup but a one-off Cadillac show car created for the 1954 Motorama. Continue reading
Muscular Luxury: The 2005 Chrysler Firepower Concept
With the Firepower concept, Chrysler designers set out to transform the thuggish Dodge Viper into a sleek and elegant luxury GT. Continue reading
Fiberglass Four-Seater: The 1953 Oldsmobile Starfire
Not all the fiberglass sports cars in the GM Motorama fleet were two-seaters. The Oldsmobile Starfire boasted room for four. Continue reading
The Plot to Save Studebaker
In late 1963, two auto industry legends, Brooks Stevens and Charles Sorensen, joined forces in a last-ditch attempt to revive Studebaker. Continue reading