The Ford Motor Company saw the LTD name as a powerful selling tool in the 1970s, as the ’77-’79 LTD II illustrates. Continue reading
Author Archives: MCG
Video: 1965 Rambler Ambassador, the Sensible Spectacular
With all-new exterior sheet metal, the 1965 Rambler Ambassador set forth to do battle in the fierce market for full-sized cars in the USA. Continue reading
MCG Executive Briefing for October 4, 2024
Sales of the Ram pickup have tumbled 24 percent through the third quarter of 2024. Get all the latest auto industry news in the Executive Briefing. Continue reading
Video: Remembering the 1980 Pontiac Sunbird
Meet the Sunbird, Pontiac’s sporty rear-drive compact for 1980 in this original dealer film—just before it went out of production. Continue reading
Different From the Rest: The Redesigned 1941 Mercury
Mercury received its first major redesign in 1941, offering greater size, finer detailing, and additional standard features. Continue reading
MCG Executive Briefing for September 30, 2024
Navistar is dropping its name and returning to its roots with the International brand. Get all the latest auto industry news in the Executive Briefing. Continue reading
Video: Selling the 1954 Ford I-Block Six
Ford was so famous for its V8s that marketing its six-cylinder models was often a challenge for the Dearborn automaker. Here’s the selling story for 1954. Continue reading