Here’s how to keep your handsome 1950 Chevy running like new—with regular visits to your friendly neighborhood Chevrolet dealer.

As you well know, we’re always suckers for vintage promotional films from the Motor City’s  automakers, and we have a special attraction to the ones that include scenes from car dealerships. We practically grew up in car dealers, so these places are almost like home to us. Even the equipment and fixtures look comfortably familiar. (It’s not that we’re that old, but that stuff was built to last.) This 1950 film, entitled The Way You Want It, was designed to persuade bow-tie buyers that the best way to preserve their investment was with genuine Chevrolet parts and service.

The 1950 model year was another successful one for the Chevrolet division. Total sales amounted to nearly 1.5 million vehicles, leading the industry and outselling Ford by a comfortable margin. The brand’s passenger cars had received a complete and much-needed redesign the year before, and for 1950 there were two more important new attractions: Powerglide, the first fully automatic transmission in the low-priced field (find more about the Powerglide here) and the Bel AIr, Chevy’s first pillarless hardtop body style. Now let’s meet up with Mr. Gleason as he takes in his Styline sedan for a tune-up. Video below.

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