By 1959, Americans were already looking back to their pioneer roots and to more simple, homespun ways, as we discover in this original commercial for the plain-Jane Chevrolet Biscayne.
With its swoopy tailfins and jet-intake grilles, the 1959 Chevrolet sported one of the flashiest body designs ever offered by GM’s bow-tie division. However, this original 1959 commercial spot pitches the new Chevy from a totally different angle, extolling the brand’s simple and rugged virtues. Instead of a glamorous Impala hardtop or convertible, here the star of the show is the Biscayne post sedan, the lowly base model of the line with barely a splash of chrome. And our narrator is a rural mail carrier who presents the Chevrolet as the car of choice for plain, practical folk who don’t care to put on airs.
As America’s sales volume leader in those days, Chevrolet could afford to be confident. In the Chevy passenger car line for 1959, there truly was a wide range of choices for buyers: three trim levels, an assortment of manual, overdrive, and automatic transmissions, and a virtual cornucopia of engines, from the trusty 135-horsepower stovebolt six to the Super Turbo-Thrust 348 CID V8 with three two-barrel carbs and 280 hp. There was a little something for everyone in the new Chevy, and meanwhile, this three-minute clip is a homey slice of pure Americana. Enjoy the video.