For 1972, the giant Chevrolet division offered a full line of station wagons, from the adorable Vega Kammback to the roomy G20 van. Here’s radio legend Casey Kasem with the pitch.
In the early 1970s, the mighty Chevrolet division of General Motors was sitting on top of the world. The biggest brand in all the industry, the bow tie sold more cars per year than Ford, or Chrysler, or the rest of the GM car divisions combined. No marque could ever be all things to all people, but Chevy made a mighty effort and for some years, nearly pulled it off.
In this original 1972 commercial, the Chevy station wagon lineup is pitched as “the widest choice of wagons anywhere.” At the subcompact end of the range was the sporty two-door Vega Kammback with its one-piece vertical liftgate, while at the opposite end, Chevy offered the truck-based Suburban and G20 Sport Van. Suburban enthusiasts will note that ’72 was the last year for the old three-door body style, and that a conventional four-door would appear with the 1973 “square-body” redesign.
The full-size passenger-car based (B-body) wagons boasted GM’s memorable vanishing tailgate, in which the top glass retracted into the headliner and the lower half stowed in the floor pan behind the bumper. You can see the novel feature (official name “Glide Away”) in action at around the 22-second mark. “Chevrolet wants your new wagon to be the best one you ever owned,” proclaims announcer Casey Kasem, a Detroit native who began his radio career in Flint, Chevy’s home town. Video below.
Great video, how about that 3-door Suburban.
I had a 1975 G20 Beauville van back in the 80’s when I was in the Navy and later when I started working at GM. Drove that thing to hell and back. Sold it to a couple of junk men and I was still seeing it being driven around by them well into the late 2000’s. Built like a tank and easy to maintain and repair.
Chevrolet was sure getting away from Sloan’s vision of a division for every pocketbook. The “B” body Chevrolet was almost as big, comfortable, have as many conveniences as a Cadillac. The “B” body Chevrolet from the front looks like a Cadillac.
The Kammback Vega looks great, however it’s hatchback is useless when trying haul some 2X4’s back from the lumberyard, or putting a surfboard in the back. Many small wagons suffered this non feature inconvenience.
Crown Point Oregon side of the Columbia Gorge. Often the backdrop for car ad stills.