Dreams and Nightmares: the product promotion edition

Zippo ChryslerIn this latest collection of dream cars and nightmares, all the vehicles have something to sell. Are you buying? Let’s take a closer look at these strange yet compelling machines.  

 

 

Product promotion vehicles, or brand affinity vehicles as they are sometimes known in the biz, are nearly as old as the automobile itself. They date back to the time when cars themselves were novelties, and smart promoters quickly recognized their marketing power. Cars could be modified to take the form of all sorts of products, from shoes to milk bottles, creating effective and highly mobile sales platforms. The practice still works today.

Some promo vehicles have become famous in their own right—the Oscar Mayer Weinermobiles, the Zippo Chrysler. Many were so popular that they evolved through multiple design generations, like the Life Saver and Chicken Dinner Candy vehicles.

Promo car designs range from the bizarre, like the Moxie soft drink automobiles that were driven from mock horseback, to the almost attractive. We wouldn’t call the Wienermobiles beautiful, necessarily, but in their own way they are enjoyable to look at, and that’s one definition of beauty. As designer Brooks Stevens once said, “There is nothing more aerodynamic than a wiener.” Gallery below.

 

Spammobile
1923 Daimler Worthington's Ale
1932 Ford truck Blatz beer
PepoMint Lifesavers Model T Ford
1923 Buick Moxie soft drink car
1967 Voxmobile guitar car
Citroen Hoover Vacuum
1952 Dodge Oscar Mayer Weinermobile body by Gerstenslager
Beer automobile unknown make and year
Lifesavers 1934 Dodge parade
Sillito's Bread Model T Ford
Volkwagern Kombi Type 2 Gevalia Teapot
Zippo Chrysler
1953 Ford F-100 Chicken Dinner Candy
Chicken Delight convertible
Apple Vendor Ford Model AA Truck
Red Bull Mini Coopers
1958 Oscar Mayer scale model proposal Brooks Stevens
Norton 16H shoe sidecar
1929 LaSalle Moxie soft drinks
1921 Daimler TL30 Bass Pale Ale
Boston Lobster Feast VW Beetle
1936 Oscar Mayer Wienermobile Tipo 1
Volkswagen Beetle Peepster
Chicken Dinner Candy Chevrolet truck
Coca-Cola Mobile Fountain truck
Peters Bros. Shoes Oakland CA Chevrolet 490

Spammobile

1923 Daimler Worthington's Ale

1932 Ford truck Blatz beer

PepoMint Lifesavers Model T Ford

1923 Buick Moxie soft drink car

1967 Voxmobile guitar car

Citroen Hoover Vacuum

1952 Dodge Oscar Mayer Weinermobile body by Gerstenslager

Beer automobile unknown make and year

Lifesavers 1934 Dodge parade

Sillito's Bread Model T Ford

Volkwagern Kombi Type 2 Gevalia Teapot

Zippo Chrysler

1953 Ford F-100 Chicken Dinner Candy

Chicken Delight convertible

Apple Vendor Ford Model AA Truck

Red Bull Mini Coopers

1958 Oscar Mayer scale model proposal Brooks Stevens

Norton 16H shoe sidecar

1929 LaSalle Moxie soft drinks

1921 Daimler TL30 Bass Pale Ale

Boston Lobster Feast VW Beetle

1936 Oscar Mayer Wienermobile Tipo 1

Volkswagen Beetle Peepster

Chicken Dinner Candy Chevrolet truck

Coca-Cola Mobile Fountain truck

Peters Bros. Shoes Oakland CA Chevrolet 490

5 thoughts on “Dreams and Nightmares: the product promotion edition

  1. Cars such as these seem to be restricted entirely to America, although I do note one British company did fit a fibreglass orange [as in the fruit] body to a BMC Mini. Fortunately though we seem to have been spared these sort of promotional vehicles in Australia, but then again we Aussies have never been known to buy any thing that uses a gimmick to promote it

  2. Again, MCG educates. For example, I did not previously know that candy bars used to have names like “Chicken Dinner”, “Denver Sandwich”, and “Lunch Bar”.

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