Chevrolet Moves Uptown: The 1958 Impala

The 1958 model year signaled a major change of direction for America’s most popular car. The little Stovebolt Chevy was all grown up.

 

 

We can’t really say that Chevrolet moved upmarket in 1958, but it definitely moved uptown. While the bow-tie brand continued as the General Motors volume leader, secure on the lowest rung of the carmaker’s product-price ladder, the Chevy line received a glamorous makeover. The little Stovebolt had grown up.

The ’58 Chevy was longer—2.5 inches in wheelbase and 9 inches overall—and wider, lower, and more than 300 lbs heavier than in the previous year. All-new sheet metal from Harley Earl’s GM design studios emphasized the greater size and weight.  A new X-frame chassis rode on coil springs at all four corners, and there was a new, bigger 348 cubic-inch V8 available. And there was a brand new flagship at the top of the Chevy lineup for ’58 called the Impala—a model name that would continue to this day.

The Impala’s rollout in October of 1957 was modest, maybe a bit tentative. The Impala was merely part of the Bel Air line that first year, and there were but two body styles: Sport Coupe and Convertible. (In the following year, Impala became a stand-alone line with a full range of body styles.) The Impala name itself, honoring the speedy and graceful African antelope, had originated at Chevrolet on a five-place Motorama dream car, the 1956 Corvette Impala (read about it here).

Like the rest of the ’58 Chevrolet line, the Impala sported trendy quad headlamps in front, but it distinguished itself from the Biscayne and Bel Air junior models with six round tail lamps at the rear instead of four—an Impala custom that would continue for years. Both the Impala Sport Coupe and Convertible wore stylized, non-functioning chrome air vents on their rear quarter panels, while the hardtop also received a similar bright-metal  piece at the trailing edge of the roof panel, called a “roof scallop” in Chevy lingo. What’s more, the Impala used different quarter panels, deck lid, and roof panel than the rest of the full-sized Chevrolets.

Inside, the Impala was a significant deviation from previous Chevrolets, known mostly for their quiet conservatism. Now there were bold, bright colors and materials, deluxe appointments, and a full range of extra-cost luxury options, from power windows to air conditioning to signal-seeking radio. Memorable Impala cabin features included a racy six-hole steering wheel and the speaker grille built into the center of the rear seat. The teenagers who swooned at these little details are now senior citizens, but they still remember.

With its big-car styling, flashy deluxe interiors, and full line of comfort and convenience features, both standard and optional, the Impala signaled a major departure for Chevrolet, blurring the distinctions between the apple-pie brand and GM’s senior divisions. For better or worse, buyers could now own a car approaching Pontiac, Olds, or Buick style, but at Chevrolet prices. Whether that was a good move or a bad one for General Motors way back in 1958 is an open question. But it sure worked for Chevrolet: There’s an Impala in the lineup to this day.

10 thoughts on “Chevrolet Moves Uptown: The 1958 Impala

  1. ” The little Stovebolt Chevy was all grown up. ”

    The 1929 – 1936 Chevy SIX is a Stovebolt. In 1937 the Chevy Six is a Blue Flame Six!

    Gen 3 from 1962-1979 and 1962-1988 and South America until 2001 is probably one of the finest sixes ever made. All with SEVEN main bearings, full pressure lubrication, gear to gear valve timing ( NO timing chain to jump) Pontiac’s independent ball rockers ( invented by Pontiac’s engineer Clayton Leach ) mounted to a stud for a trouble free valve train lubricated through the pushrod. The only engine that is superior is Pontiac’s / De Lorean’s OHC Six.

    • Originally, sure, but the Stovebolt term eventually applied to all Chevrolet products. I’m a stickler for this sort of thing, and I’m satisfied with the usage here.

      • Just because a large group of people who didn’t know the engines and it’s changes inside and by what Chevrolet was now calling it continued the spurious tale doesn’t mean it’s correct. If you’re a stickler for this sort of thing you know what you must do.

  2. My brother had a white Impala sport coupe with a red interior just like the pic. I would love to find one like it.

  3. I’m aware that a lot of people don’t like the exclusive GM 50th Anniversary styling but 1958 is my favorite year for all their brands. To me, the vaunted ’57 Bel Air looks plain-jane compared to an Impala. Sure, it’s gaudy, overweight and over-the-top, but it was the last grand gasp for that late Fifties trend. I would have liked to see a larger effort from GM and Ford to recognize their centenary and bring out models with more than badging.

  4. The ’58 Impala is indeed a tipping point for Chevrolet. Also, the Glen Green shown here is a very flattering color.

  5. An option for the 1958 Impala that is not mentioned here was the “air ride” suspension in place of 4 corner coil springs. Even though innovative, it had not been quite perfected.
    One of my coworkers at Chevrolet Engineering had one and whenever the car was parked for a while, particularly overnight, he never knew what the “attitude” of each corner would be when he got into it again. He begged the dealer to replace the bags with coil springs but was told “that’s the way it was built, live with it”. BTW, it was a one year option…

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