Learn all about the luxurious Oldsmobile 98 for 1980 in this original factory-to-dealer film.

For 1980, the Oldsmobile 98 was “the logical choice of luxury cars,” the ad writers decreed. True to that theme, this Olds dealer film lays out the case for the 98 with direct,  logical arguments. And while the production is hardly a deep dive into the hardware, there’s a degree of technical detail here that was rare in the Motor City by 1980. There’s a rundown of the available engines: the standard 5.0-lier (307 CID) V8, the optional 5.7-liter (350 CID) V8, and the controversial 5.7-liter diesel V8. We even get a brief glimpse of the chassis assembly process, body drop, and sheet metal prep. Additionally, there’s a  recitation of the standard equipment too long for us to repeat here. Suffice to say they were reasonably loaded.

For 1980, the 98 lineup included two trim levels: the base model, paradoxically named the 98 Luxury Sedan and available only as a four-door, and the top-of-the-line 98 Regency Coupe and Sedan. Built on the General Motors C-body platform and loaded with standard features, the 98s were priced at $9,517 to $10,159, a good $2,000 more than the B-Body Pontiac Bonneville and nearly on top of the C-Body Buick Electra and Park Avenue. Both the Pontiac and Buick luxury cruisers outsold the 98s that year, but the Olds division still came out on top among the three GM brands in total volume on the strength of its Cutlass and Delta 88 sales. Video follows.