The most luxurious Chevrolet yet, the 1967 Caprice Custom was billed as “the Grand Chevrolet.” And fender skirts were back.

Introduced in February of 1965 as the Impala Caprice, in 1967 the Caprice was by now a separate, stand-alone series (166xx) in its role as Chevrolet’s full-sized flagship. (see our feature on the ’65 Caprice here.) And ’67 brought the most luxurious Chevrolet yet, with an elegant cabin by senior interior designer Suzanne Vanderbilt, one of the original “damsels of design,” Harley Earl’s pioneering female styling staff at General Motors.

The premimum features continued on the exterior with standard front marker lamps, three-element taillamps, and the crowining touch, optional rear fender skirts. The first factory-offered skirts at Chevrolet since 1954, they’re given special billing by announcer Joel Aldred in this TV spot, where he declares the Caprice “the grand Chevrolet.” That label carried through on all the Caprice promotional materials for ’67.

Unlike all the other full-sized Chevrolets in 1967, the Caprice was not available with an inline six. Here the standard engine was the familiar 283 cubic-inch V8 with 195 hp, but naturally, a wide range of Chevy’s small-block and big-block V8s was offered at extra cost. There were four body styles: two-door Custom Coupe, the pillarless four-door Custom Sedan, and two station wagons with your choice of two-row or three-row seating. Like their rival the Ford Country Squire, the Caprice wagons sported wood-grain vinyl exterior trim. However, in this promotion all the glory goes to the four-door Custom Sedan—with optional fender skirts. Video below.