In this Ford promotional clip, the all-metal retractable ’58 Skyliner takes a back seat and the spotlight is on the Sunliner, the automaker’s conventional ragtop convertible.

The 1957-59 Ford Skyliner wasn’t the first metal-top retractable convertible, of course. However, it was the first one from the Motor City in volume production, earning the automaker considerable acclaim. But it’s interesting to note that all the while, Ford’s conventional cloth-top Sunliner convertible outsold the Skyliner by huge margins. We can mark that down to the ragtop’s roomier rear seat, more useful trunk, and especially the considerably lower price. The 1958 Skyliner listed for $3,163, while the Sunliner sold for a far more reasonable $2,650, a savings of more than $500.

This Ford clip doesn’t mention any of that, only the new FE-series Interceptor V8 with “Precision Fuel Induction” (not fuel injection, hmm), the Cruise-O-Matic transmission, and “Magic Circle” power steering. Really, we think it’s noteworthy that the Sunliner got any attention at all with the Skyliner in the lineup. The deluxe Country Squire station wagon gets a moment in the spotlight as well, here with a pitch for Ford-Aire, the company’s ill-fated and short-lived air suspension system. (We’ve got a feature on Ford-Aire here.) We find these old promotional materials fascinating because they show us exactly how the automakers wanted consumers to think about their products. Video below.