Here’s a sweet little period film promoting the exciting new Ford lineup for 1932. The Deuce never looked more sporty and elegant—have a look.
As you’ve surely noticed, we’re major fans of the 1932 Ford here at Mac’s Motor City Garage. Previous features on Dearborn’s legendary Deuce include A Second Look at the 1932 Ford, a historical essay with a large photo gallery, and Little Deuce Coupes, a tight-focus piece on the four coupe body styles offered by Ford in 1932. And no, we’re not done yet.
This time around, we’re presenting a great little period film produced by L.C. Firestine, a prosperous Ford dealer of the time in the California East Bay area. Commercial television did not yet exist, obviously; this three-minute commercial was shown in movie theaters around Oakland and Berkley. Along with a solid pitch for the new Ford lineup for 1932, this spot also includes a giveaway promotion in which five new Fords were awarded to cinema patrons.
The ’32 Ford is hot rod royalty: Many of the sport’s most beautiful and noteworthy cars are based on the venerable Deuce platform. But in viewing this wonderful film-to-video, which includes all the popular body styles, once again we are reminded how sporty and elegant the ’32 looks in stock production form. Check out these lines.