In the 1980s, the Chrysler Corporation went all in on front-drive, four-cylinder performance cars. Here’s the Chrysler brand’s Camaro fighter, the Laser.
The basso profundo voice in this Chrysler spot is instantly recognizable: Here’s Darth Vader himself, actor James Earl Jones (1931-2024). He’s pitching the 1985 Chrysler Laser, a virtual twin to the Dodge Daytona. Both front-drive sport compacts were built on the Mopar G-body package, yet another K-car spinoff. With more standard features, the Laser sold for around $500 more than the Daytona, but wonders be, the Laser actually outsold the Daytona by a small margin in all three production years, 1984 through 1986.
In the 1980s, the Chrysler Corporation was all in on front wheel-drive, four-cylinder performance cars, greatly aided by a turbocharged version of the company’s versatile 2.2-liter engine. In the Laser the 2.2 Turbo was good for 142 hp, and here Lord Vader informs us that the Laser is quicker than the Camaro Z/28, Pontiac Firebird Trans Am, and Toyota Supra in a 0-to-50 mph contest.
Road & Track magazine matched the ’84 Laser turbo against the Mustang GT and Firebird Trans Am in a three-way comparison test, where the Mustang and Pontiac V8s were a few tenths of a second quicker in 0-to-60 mph, but the three were nearly a dead heat in their quarter-mile elapsed times. The editors reported the handling as “capable” and “controllable” but found the front-drive torque steer “an annoyance.” In their final verdict, the Laser was “a very strong performer and a good handler,” but overall, the package needed “refinement.” Sounds about right. Video below.
Had an early 90’s Daytona, 2.2, five speed. Alway considered it the “blue collar GT” and very much enjoyed it.
“quicker than the Camaro Trans-Am, Pontiac Firebird Trans Am”
Camaro Trans Am? Maybe Z-28?
They were a decent car, however the real “bang for your buck” was with the Shelby Charger. Same drivetrain but lighter and better handling.
A good friend had the Shelby. Great little car! Surprised a lot of the pony car owners who were dismissive of it.
I recall the first time I saw a Laser, it was strikingly pretty. I think we all forget how well it was styled after seeing them so often after they and the Daytona became common and later on as tired used cars but these are lookers for sure.
I always felt these cars had too long of snout and made it look out of proportion.