Video: Marketing the 1967 AMC Ambassador DPL

The Ambassador DPL was American Motors’ challenger in the value-luxury field pioneered by the Ford LTD and Chevrolet Caprice. See how the automaker marketed the DPL in this original 1967 AMC spot. 



First offered in 1966, the Ambassador DPL was AMC’s entry in the hot new value-luxury class of the mid-1960s, but with a twist. Unlike the Ford LTD and Chevy Caprice, the DPL was available only in two-door hardtop and convertible body styles, at least at first. A four-door version, the sales leader in the fast-growing market segment, would not appear until 1968.

For 1967, the entire American Motors line was treated to an extensive $60 million overhaul, with new platforms for the full-size and intermediate lines and a redesigned V8 engine family. Naturally, the Ambassador DPL took full advantage of the new body shell and powertrain—a significant advance over the dated Rambler package, parts of which dated back to the ’50s. In keeping with the value-luxury theme, an impressive array of comfort and convenient features were piled on, both standard and optional: reclining bucket seats, Cruise Command, stereo radio and tape deck. If you watch closely, many of the features are on display in this 1967 AMC commercial spot. Video below.


3 thoughts on “Video: Marketing the 1967 AMC Ambassador DPL

  1. The Teague design is excellent but the vertical headlights look slightly out of place. It appears Abernethy had a case of Pontiac envy. The Rebel version with horizontal lamps looks more natural.

  2. I have a 1967 American Motors Ambassador catalog that includes the Marlin. Was the Marlin an Ambassador model that year?

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