In this great old promotional film from General Motors, the 1950 Chevrolet and its body by Fisher are in the spotlight. And there’s a spectacular stunt you won’t want to miss.
GM’s favorite film studio and ours, the Jam Handy Organization of Detroit, produced this short movie pitching the 1950 Chevrolet line and its body by Fisher. The title is The Inside Story, and for us hardcore gearheads, this is the good stuff: all killer, very little filler.
Check out the many insightful details on the on the body shell’s design and construction, for example the robust B-pillar assembly. And there are some fascinating glimpses of the engineering methods of the time, including repetitive wear rigs and stroboscopic analysis. Here it is, is the state of the art in American body manufacturing circa 1950.
Meanwhile, the big show-biz moment of the film is teased in the very first scene, and then finally delivered at around the 9:45 mark. At the GM Proving Grounds, a new four-door Chevy sedan is deliberately barrel-rolled to show off the stoutness of the Body by Fisher construction. There’s no business like show business. Video below.