Get the inside story on the birth of the 1967 Camaro in this original Chevrolet film. Here are tons of great insights on the process and people—please enjoy.
This is a longer, more detailed version of an original Chevrolet video we ran back in 2014. (This one is probably in better condition, too.) Here we see the 1967 Camaro make its way from the drawing board, where it was originally known as the XP-836, to the test track to the showroom. The film is a great tutorial on the process of car engineering in the 1960s, and we also get to spend some time with some important GM personalities, including:
+ Don McPherson, Chief Engineer for Chevrolet passenger cars at the time of this filming, was a key member of the team that created the 1955 small-block V8, and he later became the General Manager of the Buick division and GM of Canada.
+ Dave Holls, noted GM stylist who served as Senior Designer or Chief Designer of the Cadillac, Buick, Pontiac, and Chevrolet studios over a stellar 40-year career at GM. Here, his title is Group Chief Designer, Chevrolet and Truck Studios.
+ Alex Mair, who was chief executive of GM’s technical staff from 1978 to 1986 and also led the Pontiac and GMC divisions, was Director of Engineering for Chevrolet Motor Division when the Camaro was in development.
Toward the end of the film, we are also treated to some interesting insights on the marketing strategy for the Camaro, and the comprehensive list of available options designed to broaden the car’s appeal to the greatest possible audience. There’s a ton of great Camaro lore here, enjoy.