Here’s Dodge girl Joan Parker to show you the new ’68 Charger and help you catch a case of Dodge Fever.

We wouldn’t know how effective Chrysler’s 1968-69 Dodge Fever campaign was, but it was memorable enough. In a followup to the similar Dodge Rebellion campaign of 1966-67 with Pamela Austin, a 23 year-old California actress named Joan Parker was brought in to represent Dodge across the country in television, radio, and print advertising. With a cute girl-next-door delivery, in this spot she assists a football quarterback and a businessman on his lunch break as they each contract a serious case of Dodge Fever with the new-for-’68 Charger.

After two years as a Coronet-derived fastback with so-so sales, the Charger was completely restyled for 1968 with a dramatic coke-bottle silhouette. Developed by principal designer Richard Sias under the direction of Dodge studio chief Bill Brownlie, the new shape was an immediate hit with buyers, as sales shot straight up from the hoped-for 35,000 to more than 96,000 cars. As noted here, a 318 cubic-inch V8 was standard, but the engine choices also included Chrysler’s 383 CID and 440 CID V8s, while the ultimate, of course, was the 426 Street Hemi with 425 hp.

Oddly enough, the economical 225 cubic-inch Slant 6 was also available in the Charger, and a relative handful were actually produced—some 906 examples, according to Chrysler records. Naturally, a greater number of Charger buyers were more horsepower-minded, as more than 17,000 shoppers opted for the R/T performance package (not shown) with its standard 440 CID, 375 hp Magnum V8 or optional 426 Street Hemi. One noteworthy color scheme in ’68 was Bronze Metallic with a black vinyl top, and that’s the combination we see featured here. Video below.