Here’s golfling legend Arnold Palmer to tell you why you need a luxurious new 1974 Cadillac Fleetwood Eldorado.

For 1974, the Cadillac division of General Motors launched a multi-pronged advertising campaign, first with a series of print ads featuring actual buyers extolling the many benefits of Cadillac ownership, from the undeniable prestige to the formidable resale value. Meanwhile, over on the small box, golfing legend Arnold Palmer—The King himself, winner of 62 PGA titles—was pitching the Cadillac of personal luxury cars in the ’70s, the 5,000 lb Fleetwood Eldorado.

In ’74, virtually everything about the Eldorado was over the top, from the standard 500 cubic-inch V8 to the 27-gallon fuel tank to the hefty base price of $9,110, twice as much as a Chevrolet Impala. There were but two body styles, coupe and convertible, while the endless list of standard and optional features included GM’s thumbwheel-operated Climate Control, electric sunroof, and power everything.

Mr. Palmer (inventor of the Arnold Palmer, we add—half lemonade, half iced tea) points out one feature that was exclusive to Eldorado at Cadillac in those days: front-wheel drive, courtesy of the Turbo-Hydramatic 425 longitudinal transaxle that was shared with the Oldsmobile Toronado. With total sales of around 40,000 cars, the Eldorado ran a distant second in its segment to the Lincoln Continental Mark IV in ’74 with nearly 58,000 sales. Still, the Cadillac division continued to rule the American luxury bracket overall with sales volume of nearly 242,000 cars for the model year. Video follows.