Meet the Chrysler lineup for 1975, including the luxury-sized New Yorker Brougham, the flagship Imperial, and the brand’s popular new personal-luxury coupe, the Cordoba.

As we’ve chronicled before here at Mac’s Motor City Garage, by 1975 the Chrysler division at Chrysler Corporation was in serious trouble—but help was on the way. The brand’s giant C-body sedans weren’t selling, so the company’s product planners grabbed an intermediate-class Plymouth project off the shelf, repackaged it as a personal-luxuy coupe called the Cordoba, and then watched as it flew out of Chrysler-Plymouth showrooms across the country. (Review our feature on the Cordoba here.) From a dismal 117,000 cars in 1974, Chrysler brand sales zoomed up to 251,000 units in 1975, and the Cordoba accounted for more than 150,000 of them.

So it’s hardly surprising that in the 1975 Chysler division spot featured below, the mid-sized Cordoba is presented as a full and honored member of the family. It’s also interesting to note that while—technically—the flagship Imperial was still a separate division in ’75, here the Imperial LeBaron is included as part of the Chrysler line. With fewer than 9,000 sales in ’75, the Imperial was then discontinued and didn’t reappear until 1981. For whatever reason, the price-leader Newport is not included, even though it accounted for bigger chunk of Chrysler sales than the New Yorker Brougham. Maybe it didn’t align with the campaign’s ultra-luxury messaging: “excellence in three sizes.” Anyway, here’s longtime company spokesman Richard Basehart with the Chrysler story for ’75.