In this installment of Dreams and Nightmares, we explore the hits and misses in Chrysler experimental design. Which are the hits and which are the misses? As always, we leave that for you to decide.
After getting off to a bit of a slow start, one might argue, Chrysler produced a number of memorable dream cars and prototypes through the years. Two Chrysler experimentals from 1941, the Briggs/LeBaron-designed Newport and Thunderbolt, were among the auto industry’s earliest purpose-built dream cars, energetically promoted to the car-buying public.
In the 1950s, Chrysler’s partnership with the Ghia design house of Italy generated a whole series of successful concept vehicles, culminating in one of the most recognizable prototype cars ever, the fabulous Chrysler Turbine Ghia. The company’s in-house efforts, led by vice president of design Virgil Exner, produced plenty of idea cars as well. In this collection, we’ve tried to provide a mix of both the familiar and the obscure in Chrysler concepts, and we’ve included a few more modern examples just for flavor. Gallery below.