Cadillac is teasing this image of The Cadillac ELR in advance of its formal reveal next month at the North American International Auto Show.
The ELR is the production version of the Cadillac Converj concept that was displayed at the 2009 Detroit show, and it uses the same (or very similar) Voltec gas/electric powertrain and battery pack as the Chevrolet Volt. As previously announced, production will take place at the Hamtramck, Michigan plant where the Volt is built. While the ELR is much of a muchness with the Volt under the skin, its styling could be described as a smaller, tauter version of Cadillac’s CTS Coupe.
Back in August of 2011, General Motors officially announced that the Converj would go into production as the ELR. Repackaged as a Cadillac, the GM extended-range electric platform, with its significant price premium over conventional vehicles, might be a better fit for the Volt’s relatively well-heeled, early-adopter audience, industry observers say.
Production is expected to begin in late 2013. The formal into at the North American International Auto Show at Cobo Hall in Detroit is scheduled for Tuesday, January 15.
2009 Cadillac Converj concept
2009 Cadillac Converj concept interior
2011 Cadillac ELR concept
2011 Cadillac ELR concept right rear