90 Years of Oldsmobile History in Two Minutes

Revisit the first 90 years of glorious Oldsmobile history in this video collage courtesy of the General Motors Heritage Center.

 

Thanks to the General Motors Heritage Center, we can enjoy this excellent little video collage that celebrates the corporation’s late, great Oldsmobile division. It’s only a little more than two minutes long, but it still manages to cover 90 years of Oldsmobile history, from the company’s first stirrings in 1897 through 1987, around the time the video was produced, we may safety presume.

In retrospect, the 1980s was a critical period for the Lansing automaker. Earlier in the decade, Olds produced more than one million cars for three calendar years in a row—a rare feat for any GM division other than Chevrolet. (Buick managed to pull off a one-million-car year once, but somehow Pontiac never did.) But as the industry pivoted from rear-wheel drive to front-wheel drive vehicle platforms, Olds was unable to duplicate its string of successes, despite the power of the popular Cutlass nameplate, and sales volume plummeted almost overnight. From a high point of more than one million cars in 1986, production dwindled to fewer than a half-million in 1990.

Despite a number of bold steps, including the launch of the Aurora luxury sub-brand in 1995, Oldsmobile never recovered from the slump. In December of 2000, GM announced that the brand would be phased out, and on April 29, 2004, the last Oldsmobile rolled off the line. It was a bittersweet end for a remarkable carmaker. While Oldsmobile was part of General Motors for nearly all its life, its headquarters was in Lansing, 100 miles west of the GM mothership in Detroit, and Oldsmobile employees regarded themselves as a family with their own company culture. You can sense some of that pride in the video below.

 

One thought on “90 Years of Oldsmobile History in Two Minutes

  1. Olds made some great cars until the 1980’s. Then, just like other GM brands as well as Ford and Chrysler, they devolved into throw away appliances. Had an Uncle that had a 68 Delta 98, a big boat but it rode like being on a cloud.

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