Video: There’s a 1969 Ford in Your Future

Ford reached back to one of the more memorable ad campaigns in the company’s history to promote its complete car line for 1969.

 

When World War II came and the Motor City halted passenger car production to go full bore on defense work, the automakers didn’t stop advertising. They continued to run their full-page ads in the magazines and newspapers, but now with patriotic messaging that proudly showed their contributions to the war effort on the battlefield and in the skies. In 1945, when victory was in sight and civilian car production might soon resume, Ford took a slightly different approach. Its ads showed a crystal ball with the line “There’s a Ford in your future,” promising that better days were just ahead.

 

 

In the three-minute film short below, Ford drew on the 1945 campaign in the messaging for its full product line for 1969. Sales pitches for the LTD and Country Squire, the Mustang, the Torino and Torino Cobra, and the Maverick are intertwined with references to the 1946 Ford Sedan and Woody, the P-51 Mustang, and Ford’s victories at Le Mans and in NASCAR. (The P-51 fighter was produced by a GM-affiliated company, but never mind.) For unknown reasons, the Thunderbird and Falcon are not included. Instead, special emphasis is placed on the new Maverick, introduced in April of 1969 as a 1970 model, including its eye-catching base price: $1,995. Video follows.

 

2 thoughts on “Video: There’s a 1969 Ford in Your Future

  1. Interesting. I don’t remember the ad, but I do remember that in college I took a wrecked bumper from one of those LTD’s , cut the ends off, welded them together and titled it Raquel, interpreted from a 1969 Ford.

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