Here’s Dodge girl Pamela Austin to introduce you to the 1967 Coronet and recruit you to join the Dodge Rebellion.

The pretty blonde spokesperson in this 1967 Dodge campaign is, of course, Pamela Austin, a Hollywood actress with character roles in two Elvis movies before she got the call from Dodge. In a series of commercials where she faced one comic peril after another, from speeding trains to falling chandeliers, she closed with the tagline, “The Dodge rebellion wants you!” Ultimately, Miss Austin became so popular in these spots that the Chrysler Corporation feared she was overshadowing the product, so for 1968 she was replaced by another Dodge girl, Joan Parker, and another campaign, Dodge Fever.

Here the focus is on the Coronet, Dodge’s intermediate-class product for ’67, striking  “the happy medium” between compacts and full-sized cars, according to the ad writers. The product line was a full one: Coronet, Coronet Deluxe, 440, 500, and the Coronet R/T muscle car with its a standard 440 CID Magnum V8. The mid-range Coronet 440, featuring an embossed vinyl interior and standard nylon carpeting, apparently hit the sweet spot in pricing and features, for it racked up 106,000 sales, nearly 56 percent of the Coronet’s total volume. Of course, all the ’67 Coronets are prized by Mopar collectors today, especially the hardtops and convertibles. Video follows.