From GM’s luxury car division in 1980, the marketing message was “Only from Cadillac.” Here’s a quick look at what Cadillac was offering that year.
For 1980, Cadillac was offering a diverse line of cars to its traditional buying audience. The ensemble included the bustle-backed Seville Sedan and the Eldorado Coupe, each based on the same General Motors E-body front-drive platform but with radically different exterior styling. For the rear-wheel drive diehards there were the Cadillac mainstays, the Coupe de Ville and Sedan de Ville, the GM luxury brand’s best sellers year in and out. And at the top of the line was the Fleetwood Brougham, housed in the same basic rear-drive package as the de Ville but with the ultimate in Cadillac appointments and features.
With base prices in the $13,000 to $16,000 range, Cadillac continued to dominate the U.S. luxury car market, although the Lincoln Mark series had taken a big bite out of Eldorado sales. Meanwhile, Chrysler had all but abandoned the category when the Imperial was discontinued in 1975. In a way, Cadillac enjoyed its own sealed ecosystem of products and customers, though that would change as brand loyalists aged out of the market, and with increased competition from Germany and Japan. Anyway, here’s what was available only from Cadillac in 1980 in the video below.
Diesel availability? Hmmmmm.
Diesel availability indeed, collection includes a 83 Eldo, 84 Seville and a 85 Fleetwood de Elegance, all diesel versions, rust free and bumper fillers replaced. And they are very weak on the resale market.
A boss of mine had a yellow Eldo Biarritz. The padding of the vinyl top was about an inch thick. Good for rollovers I guess.