Check out the Ford trucks for 1953—their roomy new cabs are now driverized. 

This 1953 Ford truck campaign uses a comical opening to make what must have been a powerful selling point in those days. For ’53, the three major Ford truck lines—the Ford F-Series conventional. the C-Series cab forward, and the T-Series tandem axle—shared a restyled and updated cab. (See our feature on the F-100 pickup here.) This new cab, we learn here, was specially engineered for driver comfort—in Ford’s words, it was “driverized.”

True enough that for decades previously, truck cabs were almost an afterthought as manufacturers focused on the more seemingly important stuff like reliability, powertrain options, and economy of operation. The Ford driverized cab featured more glass area all around for greater visibility, a two-way adjustable seat (additional foam padding available at extra cost) that was wide enough for three passengers, and full weather sealing.  The new cab was “a truck driver’s dream come true,” declared the brochures. It doesn’t sound all that luxurious today, but for truck operators who spent their entire days behind the wheel, the ’53 Ford campaign must have been music to their ears. Video below.