From South Bend, Indiana, here’s the exciting Studebaker lineup for 1957, including the President Classic, the new Broadmoor wagon, and the supercharged Golden Hawk.

As we often mention here at Mac’s Motor City Garage, Studebaker seemed to do a better job than most automakers in pitching its wares on the big and small screens. Maybe it’s because the Studebaker marketing folks knew they had a brief shot at grabbing the audience, but they tended to cut straight to the chase, bypassing the song and dance routines employed by the big Detroit manufacturers. That makes ideal viewing for us enthusiasts today—we’re looking for facts, figures, and nice, clear views of the cars. This clip from 1957 is in the same vein.

The ’57 new car season was another tough haul for the South Bend carmaker. Production continued to decline to just over 63,000 cars, down from 116,000 in 1955 and a far piece from the postwar high mark of 320,000 units. The company’s 1954 merger with Packard (Packard bought out Studebaker, to be precise) did no favors for either brand, and curiously, there is no mention of Packard or the combined dealer network in this commercial spot. If Studebaker-Packard was expecting any synergies from the arrangement, there’s no sign of it here.

On a brighter note, the sporty Golden Hawk was updated for 1957 with a Studebaker-sourced 289 CID V8 that used a McCulloch supercharger to boost the output to 275 horsepower—the same rating as the big Packard V8 it replaced. In a March 1957 Hot Rod magazine road test, the supercharged Hawk clocked an impressive 0-60 mph time of 8.8 seconds and a top speed of 122.7 mph. Naturally, the Hawk is one of the featured models in this promo. Also new for ’57 was the Broadmoor, a four-door wagon in the President line. Video below.