Here’s an awesome little period film promoting the exciting new Ford lineup for 1932. The beloved Deuce never looked more sporty and elegant—admire it here.
REVISED AND EXPANDED—As you’ve surely noticed, we’re major fans of the 1932 Ford here at Mac’s Motor City Garage. We can’t get enough. Previous features on Dearborn’s legendary Deuce include A Second Look at the 1932 Ford, a historical essay with a large photo gallery, and Little Deuce Coupes, a tight-focus piece on the four coupe body styles offered by Ford in 1932. And no, we’re not done yet.
This time around, we’re presenting a great little period film produced by L.C. Firestine, a successful Ford dealer of the time in the California East Bay area. Commercial television did not yet exist, obviously. Rather, this three-minute commercial was shown in movie theaters around Oakland and Berkley. Along with a solid pitch for the new Ford lineup for 1932, this spot also includes a giveaway promotion in which five new Fords were awarded to lucky cinema patrons.
The ’32 Ford is hot rod royalty. Many of the movement’s most beautiful and noteworthy cars are based on the venerable Deuce platform. But in viewing this wonderful film-to-video, which includes all the popular body styles, once again we are reminded how sporty and elegant the ’32 looks in stock production form. Check out the memorable lines in the video below.
Great film! Having lived in the East Bay for some 40 years, it was fun to see some of those landmarks.
Enjoyed the film. Of course I’ve always been partial to the ’32 Fords. Hell, what am I talking about? I like all the Flathead V-8 models. Interesting in this film, right at the end, the lineup of cars shows (4) Model A’s: three ’30-’31 and one ’29. Not that there’s anything wrong with that; I wouldn’t kick a Model A off my driveway either…