Here’s a great little promotional film introducing the Studebaker Avanti—everything you want to know! Features loads of neat car details and period charm, check it out.

Designed in 40 days by Raymond Loewy and Associates, the stunning Avanti made its public debut at the New York International Auto Show on April 26, 1962.  Studebaker billed the sporty coupe as “America’s only four-passenger high-performance personal car,” equipping it with an optional Paxton supercharger and Dunlop-Bendix disc brakes, an American first. But unfortunately, the company was already in deep trouble and the South Bend factory closed 18 months later.

In this stylish little PR film, we get a good, close look not only at the Avanti’s boldly styled fiberglass exterior, but also at the elegant continental interior, which still holds plenty of eye appeal today. The Loewy team’s distinctive American GT didn’t save Studebaker, but it did allow the company to go out in style.