Auto enthusiasts don’t agree about much, but they will agree that the 1953 Studebaker was one of the most beautiful cars of the age.

Car enthusiasts have strong opinions, and they tend to vary considerably. We saw that at work very recently with the introduction of the Tesla Cybertruck. Wow, the reactions are polarized, to say the least. On other questions of automotive design, it’s easier to find a consensus. For example, take the 1953 Studebaker. Gearheads everywhere will pretty much agree that it’s one of the most beautiful cars of its time.

Often called the Loewy coupe—because famed industrial designer Raymond Loewy was Studebaker’s chief design consultant, and bosses get to take the credit—the ’53 Stude’s stunning lines were actually the work of Loewy’s lead designer, Bob Bourke, aided by Bob Koto. We can’t say the design was timeless, exactly. Car styling never truly is. But the low, sleek shape did have legs. With periodic facelifts, Studebaker used the basic sheet metal package through 1964 on its Hawk model line.

Expensive color theatrical spots were rather unusual in the early ’50s, especially for the smaller carmakers like Studebaker. This clip, courtesy of King Rose Archives, is actually two shorter (and cheaper) 30-second commercials strung together. Still, it provides a wonderful look at one of America’s most beautiful cars, and naturally, Studebaker is bragging about the styling. Video below.