Ford threw away everything but the Econoline name when it introduced a new and improved cargo van for 1969.

This original Ford spot does a pretty good job of illustrating how the Econoline van was completely reinvented for 1969. (See our feature on the original ’61’-67 Econoline here.) The new E-Series was slated to appear in the 1968 model year, but due to a protracted strike by the United Auto Workers union, the rollout was delayed and the vans were officially introduced as 1969 models. But in any event, the trucks were entirely new. One could say the Econoline had grown up.

While the previous Econoline rode on a stubby 90-inch wheelbase, the second-gen E-van was offered in two longer wheelbases, 105.5 and 123.5 inches. Chassis components, including the Twin I-beam front suspension, were borrowed from the F-series trucks. From its original front/mid location, the engine was pushed forward to directly over the front wheels, freeing up the cargo floor to carry more and longer stuff. Ford claimed the new configuration provided 23 percent more hauling space, and under the doghouse cover there were larger engines, including a 240 cubic-inch heavy-duty six and a 302 cubic-inch V8 with 205 hp.

Not to throw any shade on the stylists of the first-generation Econoline, but the all-new exterior sheet metal was more attractive, though opinions will vary. At least it was more conventional in appearance, with a mail-slot hood at the front to check the oil, coolant, and so on. Chrysler and General Motors must have taken notice of the Econoline’s improved packaging, for they each adopted similar platforms for their light vans in 1971. But for the time being, Ford could boast in its ads, “No other van has any of these brighter ideas!” Video below.