For 1938, the Ford Motor Company introduced distinct styling and sheet metal for the Standard and De Luxe models. Here’s the story in an original factory film.

The matter can be slightly confusing, even to this day. Starting in 1938, the Ford Motor Company used different front-end sheet metal—among other features—to distinguish its Standard and De Luxe lines. While both cars rode on the same 112-inch wheelbase chassis, the De Luxe was treated to fresh new styling, while the Standard got front sheet metal similar (but not identical) to the previous model year’s. This practice, which continued through the 1940 season, helped the Dearborn automaker to provide a little more variety in an otherwise thin product line. (For details see our MCG Car Spotter’s Guide to the 1937-40 Ford and Mercury.)

This original 1938 theatrical short does a nice job, we thought, of highlighting the differences between the two models, especially in the styling department. For 1938, the Standard was available in just three body styles: Coupe, Tudor Sedan, and Fordor Sedan. Meanwhile, the De Luxe was offered in a more complete range of styles, including Convertible Coupe and Convertible Sedan. Naturally, the De Luxe models included Ford’s famed 85-hp V8 as standard equipment, while the Standard could be had with either the big 85-hp V8 or the thrifty 60-hp V8 with only 136 CID. There are plenty more details in the video below.