Meet the complete model line and take a quick tour of ’60s pop culture in this orginal 1969 Pontiac product film.

We think we can detect the evolving influence of  Pontiac general manager John Z. DeLorean in this 1969 film. By that time DeLorean was growing his hair, wearing trendier suits, and hanging out with Hollywood celebrities, and this production has a similar vibe: raucous pop music, quick camera cuts, and a radio disc jockey performing the final narration. When we compare it to the previous year’s more conservative Pontiac film (see the 1968 version here) there’s quite a shift. In any case, DeLorean’s approach was working. The division produced a record 911,000 cars in 1968, and on February 15, 1969, he was promoted to the top spot at GM’s giant Chevrolet division.

While the film’s production is a bit distracting, we do get quick glimpses of the stylists and engineers at work, a bit of clay modeling, and the manufacturing processes. And there’s a look at the products, too. While the GTO was hardly a volume leader at Pontia, it was the division’s halo car, so it’s featured here in a massive plume of tire smoke. To close out the show, there’s a pretty Catalina Hardtop Coupe in Matador Red with a red bench interior. Makes sense to showcase it here as the Catalina was the division’s bread and butter, acounting for more of a quarter of Pontiac sales. Video below.