Looks like an all-American Chrysler 300, doesn’t it? Nope. Through the magic of badge engineering, this is an Italian luxury sedan, the 2011-14 Lancia Thema.
The company currently known as Stellantis must have the most tangled family tree of any automaker, with a seemingly infinite roster of brands and models reaching back through the decades. Its immediate predecessor, Fiat Chrysler Automobiles, was only slightly less complicated, joining the many associated brands of both Chrysler and Fiat and various hybrids thereof under a single corporate umbrella. And since both Chrysler and Fiat were adept at the venerable industry practice known as badge engineering, the vehicle featured here was almost inevitable, we suppose: a Chrysler 300 sedan wearing the emblems and trim of a Lancia Thema.
While the Thema was proudly introduced as Lancia’s luxury flagship in 1984, the 2011-14 edition was a Lancia in name only. The sedan was assembled at Chrysler’s Brampton, Ontario plant with the rest of the company’s Chrysler 300 production. (The 300, a legacy of the DaimlerChrysler era, was itself based on a former Mercedes platform, but that’s another story.) Apart from some minor changes in equipment, badging, and trim, the Thema’s main distinguishing feature was its optional diesel engine, an Italian-made VM Motori 3.0-liter V6 that offered 187 hp. This engine/vehicle package was marketed in the left-hand drive European countries as a Lancia Thema, and in the right-hand drive regions as a Chrysler 300. For 2015 the Lancia-badged Chryslers were discontinued by FCA, and today the Lancia brand is marketed by Stellantis only in Italy.
Neat story. I believe there’s only one Lancia still in production and it is sold only in Italy.