For 1963, Chevrolet was ready for the industry’s exploding youth and performance movement with the exciting Super Sport line. Here’s the the pitch starring the familiar voice of Chevrolet, Joel Aldred. 

This attractive 1963 color spot from the Chevrolet division of General Motors features some novel packaging and messaging, with a tight focus on the bow-tie brand’s growing line of performance models. Watch and listen as Mr. Chevrolet himself, Joel Aldred, clicks off all the hot numbers in the Chevy offerings that year:

+   The Corvair Monza Spyder, featuring the innovative 150-hp turbocharged flat-six engine and available as either a convertible or a two-door Sport Coupe.

+   The Chevy II Nova Super Sport, which was essentially a comfort-and-appearance  package for ’63 as a V8 was not yet available as a regular production option on the Chevy II (X-Body) platform.

+   The big gun of the Super Sport line, the full-size Impala, with a feast of powertrain options including the mighty 409 CID V8.

+   The all-new-for-1963 Corvette, now with independent suspension on all four wheels and memorable Sting Ray styling with split rear window and hidden headlamps.

Of course, the Corvair Monza Spyder and the Corvette Stingray never wore the distinctive double-S Super Sport emblems, but they were more than worthy of inclusion here in the Chevrolet performance catalog. And in a few years there would be an entire range of SS-badged models including the Nova, Chevelle, Impala, and Camaro. Chevy’s reach in the expanding youth/performance market was second to none. Video below.