Pontiac was red hot in 1968 with a full slate of popular models, from Firebird to Catalina to GTO. Watch the division proudly tout its product line in this short (four minutes) promotional film.
With sharp management by a series of savvy car guys—Bunkie Knudsen, Pete Estes, and John DeLorean—Pontiac was on a roll in the 1960s. Knudsen set the tone when he took over the struggling GM division back in 1956: youth, performance, style. “You can sell a young man’s car to an old man,” Knudsen famously said, “but you can’t sell an old man’s car to a young man.”
By 1968, Pontiac had securely nailed down the number three slot in the sales charts, trailing only Chevrolet and Ford. With red hot performance models like the GTO, Firebird, and Grand Prix, and popular family buses including the Catalina and Le Mans, the Pontiac brand nudged the million-unit mark that year. In this four-minute promotional clip, the ’68 model lineup is given a surprisingly low-key (for Pontiac) sales pitch—which just goes to show what confidence can do. Video below.