Video: Pitching the 1959 Chevrolet El Camino

1959 Chevrolet El Camino redHere’s a stylish two-minute promotional spot from 1959 pitching Chevrolet’s new gentlemen’s pickup, the El Camino. America’s decades-long love affair with the sporty car/truck mashup starts here—watch. 

 

 

In 1959, GM’s Chevrolet division introduced its sleek car-based pickup, the El Camino. Clearly, the retail consumer market for light trucks was beginning to take off, and the automaker was eager to exploit it. A few years earlier, the company had introduced a dolled-up, truck-based gentleman’s pickup, the 1955 Cameo. (There was also a GMC version, the Suburban Carrier). And now, with the 1959 El Camino, Chevy was exploring the car-based end of the civilian pickup market. No doubt Chevrolet was at least partly motivated by rival Ford’s launch of the Ranchero car/pickup hybrid in 1957.

Built on the standard Chevrolet passenger-car platform and its 119-inch wheelbase, the El Camino used mid-level Chevy trim and appointments, including Bel-Air exterior chrome and sturdy woven-nylon interior fabrics. And as proudly noted in this promotional spot, the full complement of Chevy powertrain options were available, including the hairy 348 CID V8 with three two-barrel carburetors. Thanks in part to its popularity with the high-performance set, sales for the sporty car/truck mashup were fairly brisk the first year at around 22,000 units. America’s decades-long love affair with the El Camino starts here. Enjoy the video.

 

One thought on “Video: Pitching the 1959 Chevrolet El Camino

  1. One of the cars [trucks?] that Chevy should have never have quit making. Granted, they couldn’t do as much work as a normal 1/2 ton pickup could do, but they weren’t designed for that. They were designed as a city gentleman or ladies truck, to haul small loads without having the bulk size and harsh ride of a true pickup. The Chevelle Malibu based versions were the best ones IMHO.

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