Video: Jimmy Dean Sells the 1960 Chevy Corvair

America’s beloved county entertainer Jimmy Dean delivers a homespun pitch for the brand-new Corvair in this original 1960 Chevrolet commercial spot. It’s lots of fun, check it out. 

 

 

The Chevrolet Corvair was a radical departure for domestic car buyers in 1960, with its air-cooled, rear-mounted engine, bold styling, and four-wheel independent suspension. It’s only natural, then, that General Motors would select a familiar and trusted figure to pitch the all-new car to a wary public: Jimmy Dean, county music performer and television personality.

Dean is remembered today for “Big Bad John,” his million-selling 1961 spoken word record, and for his sausage brand. But for nearly a decade before that, Dean hosted a series of popular East Coast radio and TV shows, and later, he served as the first guest host of Johnny Carson’s The Tonight Show. 

In this spot, Dean emphasizes the Corvair’s practical features, including the flat-floored cabin with room for a family of six, and the rear-engine design’s superior traction on hills, mud, and snow. But we especially enjoyed hearing the homespun entertainer sing the Corvair’s praises in a corny but catchy little song. Video below.

 

3 thoughts on “Video: Jimmy Dean Sells the 1960 Chevy Corvair

  1. I was only 7 when the Corvair came out and I can remember most of the ads. However, this one is new. Companies sure made use of celebrities to promote their products. I sometimes wonder if jimmy Dean actually drove one?

  2. I wonder if that commercial was the reason my Grandma bought a Corvair? She always liked Jimmy Dean, the Corvair, not as much. She traded in a 1955 Chevy 6cyl 3 speed manual 4 door for the Corvair, right after she got it she parked it on a slight incline at a friends house. She left it in R, which she thought was in gear like her 55 would have been when parked in reverse, a short time later it rolled into the friends trees! No Park mode, you had to set the e brake when you parked or it would roll away. Also had a habit of it marking it’s territory, it left an oil stain everywhere it was parked. I remember for years after she traded it in on a 67 Nova her dirt driveway still had a huge oil stain on it left by the Corvair.

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