America’s beloved county entertainer Jimmy Dean delivers a homespun pitch for the brand-new Corvair in this original 1960 Chevrolet commercial spot. It’s lots of fun, check it out.
The Chevrolet Corvair was a radical departure for domestic car buyers in 1960, with its air-cooled, rear-mounted engine, bold styling, and four-wheel independent suspension. It’s only natural, then, that General Motors would select a familiar and trusted figure to pitch the all-new car to a wary public: Jimmy Dean, county music performer and television personality.
Dean is remembered today for “Big Bad John,” his million-selling 1961 spoken word record, and for his sausage brand. But for nearly a decade before that, Dean hosted a series of popular East Coast radio and TV shows, and later, he served as the first guest host of Johnny Carson’s The Tonight Show.
In this spot, Dean emphasizes the Corvair’s practical features, including the flat-floored cabin with room for a family of six, and the rear-engine design’s superior traction on hills, mud, and snow. But we especially enjoyed hearing the homespun entertainer sing the Corvair’s praises in a corny but catchy little song. Video below.