Here’s an original dealer training film that details the features of the all-new Mercury line for 1941.
Ford’s Mercury division got an all-new platform and body shell for 1941, shared for the first time with the Ford passenger car line, which was also redesigned that year. The Mercury version sported a wheelbase of 118 inches, four inches longer than its Ford stablemate, while the overall length was an expansive 202 inches, creating a package that was in Pontiac/Oldsmobile territory in size and price.
Mercury was also distinguished in these years by its larger, more powerful engine: 239 cubic inches and 95 horsepower, compared to the Ford’s 221 CID and 90 hp. Naturally, this explains why the Mercury version of the venerable flathead V8 was particularly prized by hot rodders.
This original dealership training film details a number of the premium features in the 1941 Mercury line: the reinforced chassis and improved transverse-leaf suspension; the deluxe interior appointments and instrument panel. By platform-sharing with Ford, Mercury was able to offer a station wagon for the first time in ’41, and the stylish woody is briefly showcased in this clip. But as we might expect, the most popular body style was the Model 73 four-door Town Sedan (pictured above), which accounted for nearly 40 percent of the brand’s sales volume of 90,000-plus vehicles. Video below. Now let’s get out there and sell the 1941 Mercury.