Here’s a detailed look into the design, engineering, and marketing strategy of the 1967 Camaro in an original Chevrolet film.

Pay careful attention and you’ll meet a number of noteworthy figures in this 1967 Chevrolet feature produced by Jam Handy. The narrator (surprise) is famed cartoonist Milton Caniff, creator of Terry and the Pirates and Steve Canyon. Then we have Chevrolet lead engineers Don McPherson and Alex Mair, future Chevrolet general manager Bob Lund, noted General Motors stylist David Holls, and Skip Hudson, California sports car racer. They’re here to provide us with all the details on the design, development, and marketing of the 1967 Camaro. (Some years ago we featured a chopped-up version of the film, but here we have it in its entirety and in better shape.)

As we learn all about the Camaro—a youthful, sporty, four-place car that can be individually personalized by the buyer through an almost endless list of options—there’s a funny echo. The product strategy is virtually identical to that of the 1965 Ford Mustang introduced two years earlier. Sure, the Camaro was a Mustang clone, but it was a Chevrolet through and through, and it soon developed its own bow-tie identity. There is one little omission in the engineering segments. The Camaro was designed from the start not as a stand-alone product as the film would suggest, but to share a platform with the Chevrolet Chevy II Nova, introduced one year after the Camaro. Anyway, here’s a detailed look at the creation of the 1967 Camaro. Video follows.