Oldsmobile: A Video History

Oldsmobile Rocket HistoryOldsmobile is gone but far from forgotten. Here’s an excellent seven-minute video history of one of America’s oldest automakers. 

 

 

Oldsmobile may have been closing up shop in 2004, but that didn’t stop the automaker from producing the great little promotional film featured here. The video is in two acts, if you will: The first half is an excellent pocket history of General Motors’ oldest car brand. The second half is a photo and video gravure of Oldsmobile’s most memorable models—which is more than a century in cars, note.

The old timers at Oldsmobile will tell you that while the brand was one of GM’s oldest divisions, it had its own identity as well. This came in part from its location in Lansing, Michigan, a safe distance from the bosses at GM headquarters in Detroit, 100 miles to the east. Olds also had a reputation for being one step ahead of the GM herd in engineering, introducing innovations such as Hydra-Matic transmission, Autronic Eye, and the high-compression Rocket V8. This video captures all the high points in Oldsmobile history—please enjoy.

 

9 thoughts on “Oldsmobile: A Video History

  1. Truly a great name that should never have been shelved. GM should have allowed each division to have their own cars instead of rebadged Chevys.

  2. While we’re on the subject of defunct GM brands, Shorpy (http://www.shorpy.com/) has some good photos of a transparent, plexiglas bodied Pontiac up at the moment. Perhaps MMCG could take a closer look at it some time?

    • A few other websites have hit it pretty hard. Maybe we could circle back a little farther down the road.

  3. Wow, I didn’t know that Olds invented modern front wheel drive with the Toranado in 1966.
    Makes you wonder why nobody thought of it earlier?

  4. GM’s elimination of Olds was a blunder. Back in 1997 for the Olds centennial GM should have designed and engineered a new model calling it the Millenium and begun a major marketing campaign to reintroduce Olds as the “new” company in its second century with new innovations that would extend their legacy from the first 100 years. Instead, GM caved into the Chevy dealers who in 1977 were upset that the Olds Cutlass was the no.1 selling auto in the country and demanded that nothing ever again be done to threaten Chevy’s top sales status. Thus began the slow but sure demise of Olds… and Pontiac. What a shame!

  5. I bought my first new olds in 1955. a 2 door hardtop. Have had 18 new olds since and am now still driving my 2001 aurora. Best car ever built. I still like the style of the 55 best

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