Oldsmobile is gone but far from forgotten. Here’s an excellent seven-minute video history of one of America’s oldest automakers.
Oldsmobile may have been closing up shop in 2004, but that didn’t stop the automaker from producing the great little promotional film featured here. The video is in two acts, if you will: The first half is an excellent pocket history of General Motors’ oldest car brand. The second half is a photo and video gravure of Oldsmobile’s most memorable models—which is more than a century in cars, note.
The old timers at Oldsmobile will tell you that while the brand was one of GM’s oldest divisions, it had its own identity as well. This came in part from its location in Lansing, Michigan, a safe distance from the bosses at GM headquarters in Detroit, 100 miles to the east. Olds also had a reputation for being one step ahead of the GM herd in engineering, introducing innovations such as Hydra-Matic transmission, Autronic Eye, and the high-compression Rocket V8. This video captures all the high points in Oldsmobile history—please enjoy.